$50 million worth of content that was supposed to lure gamers to the 360 version. Instead, the exclusive DLC episodes will hitting in the first quarter of fiscal year 2009 (which actually begins in 2008). Specifically, the new release window for the DLC is November 1st 2008 to January 31st 2009, and funnily enough that's about all the specifics there is on it. See, this is where there should've been an announcement of good news! And with this fall being as full as any other in the industry just how popular will a GTA IV DLC purchase be then?