Ubisoft loves getting exclusive with the Wii
In an interview with Ubisoft UK's Managing Director, Rob Cooper, GamesIndustry unveiled some insight regarding Ubisoft's policy on Wii-exclusive titles. Many gamers have complained about the piles of shovelware and lousy ports while Wii Play and other mini-game compilations continue to dominate sales charts worldwide.
His line of thinking makes sense. While it may be easy to port the latest rubbish from other consoles, Wii gamers are clearly buying original titles by the bucketload. Cooper explains that exclusive titles for the Wii will always get that extra bit of attention, and since gamers are already rocking out with casual party games, they will be looking for bigger games you can't find anywhere else. Okay, Ubisoft still likes to throw a few random games out there, but based on Cooper's interview, from a business perspective they know what will end up being the most popular.
Need some examples? The Raving Rabbids series, No More Heroes and yes, even Red Steel are some of the successful names in Ubisoft's portfolio. As gamers, we already know the Wii is something different entirely, and it's good to see some positive reinforcement from the powerful players in the industry. For further Ubisoft shenanigans, check out the full interview.
