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Curse CEO hints at 'premium subscription' coming later this year

Natalie Mootz

CEO and founder of Hubert Thieblot revealed this week that Curse plans to launch a premium subscription service later this year. The service would cost $4 per month and is slated for release some time in July 2008. Thieblot mentioned the new service last Tuesday at a social media conference hosted by Under the Radar. Curse hopes to get 35,000 subscribers to the new paid service by the end of 2008, working up to a total of 100,000 members by the end of 2009. The conference presentation is available on YouTube, but unless you're a masochist or a business conference groupie, you should only watch the video if you have insomnia.

We have no idea what this premium content entails -- what you see in the presentation slide is all we've got to go on -- but it's a good bet that it will be out-of-game services. Maybe something like Armory data, player profiles, or even some kind of addon profiling system. Will it be worth another $4 a month on top of what we already pay for WoW? We'll have to wait and see.

Update: Mr. Thieblot has commented below and said that whatever the service offers will be "nothing that has been hinted at so far."

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