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iPhone 3G purchase and activation will be in-store only

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Like many, you were probably planning on hanging back, sipping on Bacardi 151, and waiting for your new iPhone 3G to arrive in the mail following a timely pre-order. Unfortunately for your foot-kicked-onto-desk plans, Apple and AT&T have something else in mind. Word on the street is that you will not be able to purchase and / or activate a new device via any other method than in-store, thus doing a full 180 on the way the dream team was doing business last time around. So not only has Apple's revenue sharing gone into that good night, but it appears the innovative DIY activation that was such a big deal this time last year is shuffling off as well. So what gives guys? And more importantly, why are you making us leave the house? Hear what AT&T reps had to say about it after the break.




"There is no question that many enjoyed the convenience of at-home activation, but we also found that many others wanted to complete purchase and activation in one step so they could walk out of the AT&T store with their iPhone up and running. We have decided to take the latter approach and we think customers will like it. It will be especially helpful if any questions or issues arise during activation. They can be resolved on the spot and in-person.

This is the way our wireless phones have been activated for years and customers have been very happy with it.

And, activation should take just a few minutes."

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