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Ubisoft wants to up its game: be on par with EA, Activision Blizzard


With "bigger and better" becoming a mantra of sorts for modern game design, it seems only logical for the developers and publishers of our favorite blockbusters to expand their operations in tandem with their goals. Speaking to Develop, Ubisoft head of global development, Christine Burgess-Quémard, has said that the Tom Clancy and Prince of Persia publisher is always looking to widen its worldwide business.

"We want to continue our strategy of innovation, and in order to do that, we need to have more people and generate more business," she explained. "Every blockbuster we work on, we invest in new studios, new teams and new projects." As for measuring up to rival monoliths, EA and Activision Blizzard, Burgess-Quémard states that Ubisoft (or is that Take-Twobisoft?) won't be caught resting on its laurels. "We are in the race, definitely – and we're not in it to come last."

Now, please remember the other half of the aforementioned mantra, Ubi. Bigger and better. We could certainly do with fewer giant corporations pumping pollution into our virtual environments.

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