Boom Blox a bust at retail, sells only 60k units
While the myth of third-party Wii software languishing on store shelves has been handily disproven by repeat NPD all-stars like Guitar Hero III (#8 this month), Mario and Sonic: Olympic Games, and even Carnival Games, the ugly truth is that those are the only third-party Wii games to break the 1 million unit milestone, according to NPD.
Why do we share such harsh statistics with you, dear reader? Because NPD just confirmed with our buddies at GameDaily that the well-received Boom Blox, an EA title with Steven Spielberg's name prominently places on the box, and the sixth highest-rated third-party Wii title on Metacritic, managed to sell only 60K units in its first month of sales. The title ranked 25 in the list of top sellers in May, and only managed to come in at number 9 in the list of top Wii sellers for the month. GameDaily did the math and determined that, using a North American install base of 10.2 million Wii units, Boom Blox's tie ratio was a barely noticeable 0.6%.
After the Zak and Wiki calamity of ought-seven, we're again afraid there's just no room for good third-party titles (even family friendly and marketable ones like Boom Blox) on Nintendo's console. In this case, where did EA go wrong (besides taking out head tracking)?
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