Koei's That's QT, a fashion management simulation in which players created fashion lines based on input from chibi moppets in the virtual streets of Tokyo, seemed like a long shot for localization. Why would Koei sink valuable resources into something like that that could be used on painting very serious portraits of historical warriors?
But the DS allows companies to make crazy decisions that sometimes pay off. Koei will release POP CUTIE! Street Fashion Simulation (known henceforth as Pop Cutie, because we have a strict budget of capital letters and exclamation points) in the U.S. in September.
Pop Cutie puts players in charge of a fashion boutique. The game involves running the boutique, hiring staff and models, and decorating their shops. It also involves fashion design based on capturing and combining "images" from kids on the street. Two-player "Fashion Battles" are also possible, limited only by the ability to find someone else who has a copy of Pop Cutie.
As for us, we think it looks insane, ridiculous, and therefore irresistible. Screens and character art (featuring psychotic "fashion") can be found in our gallery.