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Nike PhotoiD lets you create hideous shoes from the comfort of your cameraphone

Chris Ziegler

If you get a pair of blindingly bright clown shoes in the mail a few days after a late night of drunken revelry that you don't particularly recall... well, we think we know what happened. A new service from Nike in some European countries called "PhotoiD" allows cameraphone owners to snap a picture of pretty much anything their little hearts desire, send it to a short code via MMS, and get a rendered shoe in reply that uses the picture's two most dominant colors as its highlights. If you're feeling the kicks -- 1985 Dunk hightops, if you must know -- you can even buy them, which we figure is where things really start to get interesting. Creative on Nike's part, yes, but also a danger to the good sense of shoe-wearing shutterbugs everywhere.


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