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NYC SoHo luxury condo with matching Bang & Olufsen gear, great view, $975,000

Steven Kim

The downturn in the housing market is producing some interesting cross-marketing promotions. Well-heeled jet-setters moving into NYC's SoHo Renwick luxury condos when it opens in 2009 will be greeted by Bang & Olufsen gear, including a BeoVision 8 32-inch LCD TV, BeoSound 4 audio player and a BeoLab 4000 speaker. For sure, luxury space comes at a premium price in SoHo, so we can understand the desire of residents to own a compact system. And with the Renwick's all-glass exterior, the super-bright output of an LCD display also makes sense. Top it all off with B&O's famous design, and you've got a system that's a good fit for the target demographic. Sure, it's not the most bang-for-your-buck setup, but we don't really expect that Renwick residents will be counting pennies anyways -- prices for the units start at $975,000 for a one-bedroom unit. For that price, couldn't they toss in a larger 1080p set?

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