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Author Nick Hornby not feeling the fever pitch over e-books

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This won't come as a massive surprise to most, but author Nick Hornby isn't so into e-books. After walking into a British Borders book store to find the £399 ($790) Iliad for sale next to some £4 paperbacks, he poo-poo'd the platform in a guest column on the Penguin Blog. So here we have a book author blogging on a book publisher's site about the downfalls of a technology that could supplant his industry. To be fair, he does make some salient points about the unlikelihood that e-books will replace print in the same way iPods have undermined CD sales. He points out that people, on average, only buy seven books a year compared to the number of CDs they used to buy. In addition, book readers just like books and tend to be suspicious of new technology. Finally, he goes back to the iPod: the popularity of portable entertainment devices, what with their TV shows, games, movies, and other fancy schmancy doohickeys will continue to make the notion of reading a book -- even in electronic format -- not so tempting.

[Via Shiny Shiny]

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