Some unfortunate readers had their systems bricked by firmware 2.40. A PR representative from SCEA has informed us that they will fix your PS3 system for free if you were one of the few unlucky enough to have a bricked system. How's that for customer service?
"Our Consumer Services department is working directly with any impacted PS3 users, and, if it's determined that they were affected solely by the 2.40 issue, then their units will be repaired or exchanged at no cost. SCEA stands behind its products and always works to ensure the best possible consumer experience."
To contact SCEA support, visit this web page. If you go through SCEA support, let us know how your experience is.