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EA Mythic reclaims original Mythic Entertainment name

Matt Warner

It was only a name change! Remember when Mythic Entertainment, the force behind Dark Age of Camelot and Warhammer Online sold out and got slapped in the face with the EA brand? Many gamers associate a stigma to EA and were disheartened by the name retrofitting that took place in 2006. In an interesting twist, Mark Jacobs announced yesterday that EA Mythic has reclaimed the Mythic Entertainment name. As to why, according to Jacobs it's as simple as EA wanting to reinvent itself. EA's recently acquired studios Bioware and Pandemic retained their identities.

In an interview conducted by Jon Wood, Jacobs explains the new rationality being employed by John Riccitiello, CEO of Electronic Arts. EA wants studios functioning as their own city states with more creative freedoms and maneuverability, an example Riccitiello uses in a February 10th Gamasutra article. It's important to note that even with the name change Mythic Entertainment is still a part of Electronic Arts. (Duh!) Mark Jacobs also confirmed that the company will be revealing a new logo soon.

Two more Warhammer Online announcements are planned for later today. What will they be? It could be about the Collector's Edition pre-orders, a release date, or worse another delay. We will keep you posted.

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