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Sony's $400 BDP-S350 Profile 2.0 Blu-ray player now shipping

Darren Murph

Wow, Toys 'R Us was only a day off. Sure enough, Sony's BDP-S350 -- which was first introduced / spotted in February -- has gone on sale at Sony Style retail outlets, the Sony Style website and other fine retailers near you. If you're looking for a quick refresher, this Profile 2.0-compliant deck supports BonusView (picture-in-picture), but curiously enough, Sony mentions that "a firmware update enabling BD-Live is planned [for] later this year." You'll also find full 1080p output, 7.1-channel Dolby TrueHD / DTS-HD Master Audio support and a promise to suck down 21% less power in playback compared to the BDP-S300. All yours for $400 (give or take a few pennies).

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