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Riccitiello: 'I hate E3 like this'

Phil Larsen

Another day, another E3 complaint. Yesterday, Alain Corre of Ubisoft commented on the size and location of this year's E3, wanting it bigger and better. Today, Electronic Arts CEO John Riccitiello joined the party, outright stating "I hate E3 like this." Hate is such an ugly word. Dislike?

Ubisoft's Laurent Detoc also jumped into the fray. Instead of taking a subtle approach, he laid it out straight and said "E3 this year is terrible. The world used to come to E3. Now it's like a pipe-fitters show in the basement." There is a debate on whether E3 should be a show for the world or an exclusive media-only event, and the difference between the two is massive. This year, only 5,000 media representatives attended, where in the past 60,000 eager gamers would cover the show floor.

With EA (and Ubisoft) having the resources to put on a bigger display than pretty much anyone in the world, it's no wonder they want as much room and as big an audience as physically possible. Again, what are your thoughts on this? Are you happy to be bombarded with booth babes explosive gaming news and excitement in May every year, or do you enjoy the lower-key, need-to-know approach of this year's event?


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