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Nintendo: Hardcore gamers 'critically important to us'


"Absolutely the hard-core gamer crowd is critically important to us." Which would explain why so much of Nintendo's E3 press conference was taken up by spirited flailing, smiling soccer moms and the worst rendition of the Super Mario Bros. theme the world has ever been forced to endure.

But Nintendo hasn't forgotten about the mythical "hardcore" gamer crowd, Cammie Dunaway tells Wired. The executive VP of sales and marketing, who insists that she's a "genuinely smiley, nice person," explains that "the Zelda and Mario teams are hard at work," possibly on something that could rival the infinitely desirable Super Mario Sluggers. "And even Super Mario Sluggers, which is certainly an expanded audience title, but what core gamer doesn't love Mario and baseball and finding out which combination of characters are going to do what kind of crazy things in the field?" she ponders.

Dunaway also notes that Nintendo is committed to a variety of games, catering to casual players with titles like Cooking Navi, and exciting tougher crowds with the DS iteration of Grand Theft Auto. We mean, she must have seen it, right? "I have not looked at the product. Have you?" Well, no ... but we haven't been incorporating it into our sales pitch either.

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