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HP merging Voodoo with consumer PC unit

Nilay Patel
07.24.08
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Just weeks after "reinventing" Voodoo with the Envy 133 laptop and Omen gaming desktop, it looks like HP's had enough -- it's decided to straight-up merge the specialty PC shop with its core consumer business, and sell its products alongside the Compaq Presario and HP Pavilion lines. Yeah, that'll make Voodoo seem totally hardcore. For it's part, HP says it's always been planning on this kind of merger, and that the move will make Voodoo product easier to buy worldwide and faster to get with no change in service for existing customers, but it's also oddly ambiguous on whether the Voodoo name will live on -- saying only that it's "likely," but that a decision hasn't been reached. All this means that it's even weirder that HP has both the Voodoo and Blackbird gaming lines, of course -- any bets on which one gets axed first?

Read - PC World article
Read - HP CTO Raul Sood's blog entry on the merger

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