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Peter Moore calls E3 'soulless,' calls for public event

Jason Dobson
07.26.08
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His face may be broken, but EA's Peter Moore likes to speak his mind, and what's on his mind lately is last week's E3, a gathering that he thinks can be fixed by opening it up to the public. Whoa, maybe all of that ink has gone to his brain, or has he already forgotten the madhouse that the annual used to be, when everyone and their brother seemed to find a way to roam the show's halls? Plus, isn't that what E for All is for, anyway?

Calling the event "soulless and lacking an epicenter," the former Microsoft exec suggests that organizers "invite the community" to the show, adding that given enough planning, letting gamers experience E3 first hand will help companies create better games and forge new ideas. Of course, it would likely be too crowded for any of the attending press to get any work done, but that's beside the point. Right, Pete?

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