Shane Kim knows (and he know we know) that Microsoft has had some problems in the MMO department, and he even takes the full blame, saying "It's a tough and challenging space that's evolving all the time – a lot of shifting sands. We haven't been able to crack the code." Listen, Kim (can we call you Kim?) we can sympathize. Lord knows we burned through enough cash on our ill-fated lifeguard MMO Endless Deep End. And though we can't help you crack the whole code, we can offer an important first step to MMO success: Release one.
We know, it's a small thing, but you'd be surprised how many miss this important step. Though we're giving him a hard time, we're betting NCsoft wishes they'd had a Shane Kim on staff when Auto Assault was being workshopped. "Everyone please leave the room," he'd say, as he loaded his syringe and slipped on rubber gloves, Auto Assault huddling in the corner. "And for the love of God, whatever you hear, do not come in."