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Softbank's operating profit climbs 8.1%, isn't good enough

Darren Murph

Seen exclusively, an 8.1% rise in operating profit is pretty remarkable. But when you consider that rival NTT DoCoMo just posted a 41% boost in profits... well, you get the point. Unsurprisingly, Softbank was able to increase its profits by reducing the amount of subsidies it applied to phones -- which obviously led to fewer new handset sales overall -- but analysts were still perturbed by the amount of discounts it did hand over. Reportedly, the street was expecting operating profits to top ¥86.1 billion ($805.7 million), but the outfit wound up missing the mark by a cool billion yen ($9.36 million). As for the iPhone 3G influence? Gotta wait 'til next quarter, bub.

[Via mocoNews]

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