An Apple Premium reseller in the UK sent us these photos of an Apple recycling information mailer they received: but the mailer itself was sent in a decidedly non-green way.
From photos the reseller sent, it appears the mailer consisted of two sheets of standard A4-sized paper. Those sheets of paper were placed inside a large, yellow clasp envelope. That envelope was then placed inside a corrugated cardboard box. The box was then mailed to the UK from Switzerland.
While all of these materials are recyclable, it seems like a little bit of a waste to send what could have fit in an everyday DL-sized envelope (that's about the size of a number 10 envelope for us Americans) in ridiculously oversized packaging. Plus, it probably would have saved them a bundle on postage.
Apple has been making a concerted effort to reduce its environmental footprint: not only with the program mentioned in this mailer, but for everything from iPhone packaging to how it makes its displays. Surely this isolated incident isn't representative of the company as a whole, but still. Sheesh.