Latest in Ad

Image credit:

Microsoft enlists Seinfeld, Gates to battle "Get a Mac" ads

Share
Tweet
Share

Sponsored Links


Those Apple "Get a Mac" ads have long been an annoyance to Microsoft and to Bill Gates in particular. No surprise as Apple, emboldened by rising market share, continues to ratchet up the venom with quips like, "fear of switching is the foundation of customer loyalty for PCs," found in its latest TV ad. Now Microsoft is fighting back.

Microsoft's new $300 million campaign (one of Redmond's largest ever) is set to launch with a $10 million assist from "key celebrity pitchman" Jerry Seinfeld. Yes, Bill Gates will appear as well -- the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to be based on the idea of "Windows, Not Walls," stressing the need to "break down barriers that prevent people and ideas from connecting." Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld's pithy observations with a bit of that Bill Gates, self deprecating humor seen in "Bill's Last Day" could be a winning combination. Whether that turns the slow moving boat of public opinion remains to be seen.

P.S. The campaign is said to debut on September 4th. Mulva.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Google Duplex begins international rollout with a New Zealand pilot

Google Duplex begins international rollout with a New Zealand pilot

View
The Morning After: A final trailer for 'Star Wars: The Rise of Skywalker'

The Morning After: A final trailer for 'Star Wars: The Rise of Skywalker'

View
Todoist 'Foundations' update adds a host of organization features

Todoist 'Foundations' update adds a host of organization features

View
Microsoft's latest VR experiment is a literal walk in the park

Microsoft's latest VR experiment is a literal walk in the park

View
Lilium proves its electric air taxi can fly

Lilium proves its electric air taxi can fly

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr