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Get your dri... er, game on with the Stella Artois PSP

Kevin Kelly

Nothing goes together like drinking brewskis and the PlayStation Portable, right? Apparently, that goes doubly so if you're a sales representative in the land down under. Stella Artois is the number one international draught beer, but they haven't cracked the Australian market. So, instead of sending boring brochures and glossy guides down to the land of Oz, they sent 50 custom-made Stella-branded PSPs to the sales teams.

Not only were they in hand-stitched black velvet Stella bags, but they also had Stella themes loaded on them, and were packed with information about the beer. Plus, since they have wi-fi built-in, they can download updated beer data when they aren't playing God of War: Chains of Olympus or listening to Kylie Minogue MP3s. Now that's a marketing tool we can get behind. We wonder how long it'll be before one of these babies is up on eBay.

[Thanks, Dan]

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