Stella-branded PSPs to the sales teams.
Not only were they in hand-stitched black velvet Stella bags, but they also had Stella themes loaded on them, and were packed with information about the beer. Plus, since they have wi-fi built-in, they can download updated beer data when they aren't playing God of War: Chains of Olympus or listening to Kylie Minogue MP3s. Now that's a marketing tool we can get behind. We wonder how long it'll be before one of these babies is up on eBay.