an interview with Gamasutra, game designer Jon Blow (who created the critically acclaimed Xbox Live Arcade game Braid) had a few things to say about World of Warcraft. His criticisms could be just as easily leveled against any Diku-based, WoW-like MMO.
He began by saying that WoW employs "artificial rewards" as opposed to "natural rewards." In other words, players play WoW for achievements like leveling up that have little real meaning, and they'll sit through a lot of boredom to reach those goals. That's not an unfair analysis; leveling up is a very empty and artificial kind of catharsis. Perhaps the most controversial statements he made were related to the social aspect of the game.
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