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Atari plans to make billions off distribution


The amalgam of Infogrames/Atari apparently has a plan in place to make billions off game distribution. The strategy came to light earlier last week when Infogrames struck a distribution deal with Namco Bandai. Now Infogrames CEO David Gardner gives a little more detail about the scheme to MCV.

Gardner states that the company's main focus will still be "online social games," but that distribution in the European market holds a lot of financial potential. He explains that EA, Activision and Ubisoft have a firm grip on distribution in the region, but that other publishers are struggling to get product to retail. Gardner states that if Atari can get 25% of the business it should become a "billion dollar distribution force" on the continent.

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