Just like the press shots had us thinking, Motorola's ROKR EM30 really is nothing more (and nothing less) than a dumbed-down E8. Oh, and don't be alarmed by the utter blackness you're presented with below the d-pad -- the EM30 carries over the E8's "ModeShift" morphing keypad, so it does some cool stuff depending on the mode you're currently in. Legions of E8 loyalists are going to pan the missing touch arc, but listen, guys -- do you really need that to navigate music? Naw, of course you don't, especially at the EM30's price point. Rock on, Moto.