Warhammer Online's financial future with Edge magazine yesterday. Bhatia, who works at brokerage firm Stern Agee, said he believes EA is ultimately shooting for around 250,000 - 300,000 subscribers once the launch dust clears, with occassional bumps when major content releases such as expansons occur.
Given the hype around the game, those numbers seem a little low, but Bhatia said he based his projections on statements made by EA reps saying that the company hopes to break even on its investment. After the game shipped 1.5 million copies, some initial sales data began to emerge which indicated that sales are meeting but not significantly exceeding EA's conservative expectations. In the end Bhatia expects the company to pull in between $55 and 60 million dollars of revenue from WAR.
Numbers like the ones above would clearly not make WAR a WoW-killer, but they would make it one of the elite few truly successful Western, subscription-based MMOs. Certainly this prediction is a far cry from Paul Barnett's wild bet. But of course even Barnett admits his number is a little outrageous, and he only stands to lose $26 if he loses, y'know.