PlayTV only leverages the PS3's profile. Since the initial sale of PlayTV in the UK over 9,000 Britons have pre-ordered the service, while 85,000 units have been shipped.
Again, that's only numbers for the UK. Continental Europe won't be getting the service until December. Can this interest seen in Britain spread eastward to the rest of the continent? Will it bomb; will the response be better? These are question we're interested in seeing answers to.