In EVE Online, it's usually the harsher side of the game that gets the most attention and has the greatest allure. Piracy, large-scale alliance warfare, and in general the dark side of EVE are what most players find interesting. But still, there are many players who engage in non-violent gameplay and find it rewarding. While hardcore PvP-ers lambast them as carebears, some corporations and individuals have attained considerable wealth and influence in the game through their own form of PvP applied to finance -- market warfare.
Among the player-created corporations and alliances in EVE Online that are devoted to helping newer players attain their goals in an often complex system, EVE University and Agony Unleashed are the most prominent. However, there are other corporations in the game that help their members along the way, which are more focused in their pursuits. One such corporation is Trader's Academy, corp ticker: [TRACE], formed in 2005 and devoted to helping pilots maximize profits from trading, mining, and mission running.