So, that was like a really bad, mean, and cruel joke. But it does seem that the recent Apple TV update is bricking some Apple TVs. According to the Apple Discussion board, some users cannot get past the boot video. If the update bricks your Apple TV, it's not the end of the world (well, it is if you cannot do the following steps).
One discussion board reader reports that doing a restore of your Apple TV will help resolve the situation. To restore your Apple TV, try the following steps:
- Hold down the Menu and Menu down/scroll (-) buttons on the remote for approximately 3 to 5 seconds, until the LED on Apple TV flashes yellow.
- After Apple TV restarts, a screen appears asking you to pick a language. Select the language you wish to use.
- After the Apple TV Recovery screen appears, select "Factory Restore"
Thanks to everyone who sent this in!