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Rod Humble promoted to The Sims label lead

Jason Dobson

When we last spoke to The Sims' studio head, Rod Humble, he was applauding the franchise's retail success. Now the exec has another, albeit more personal reason to celebrate, having climbed up another rung on the corporate ladder, laying claim to the role of The Sims' brand's executive VP. The move follows the recent hiring of Jeff Green, who left the world of game journalism last month to throw his body on the gears of EA's expansion factory as well.

Humble replaces former lead, Nancy Smith, who EA notes will handle "special" The Sims-related projects before eventually moving into a new as-yet-undefined role in the months ahead. We offer congratulations, and suggest he celebrate his new position by locking co-workers in the bathroom or pushing them in the corporate pool before deftly removing any means of escape.

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