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YouTube videos gain links to iTunes store

Robert Palmer

YouTube has added links from promotional and music videos to the iTunes store and AmazonMP3, where you can buy the song featured. The links appear on its website, beneath videos like this one.

Currently, EMI appears to be the only major music label participating in the deal. Electronic Arts has links related to its Spore game to, where you can purchase a copy.

Google (whose CEO, Eric Schmidt, is on Apple's board of directors) has been looking for ways to earn money from YouTube, its $1.6 billion purchase from 2006. YouTube probably already earns some revenue from Apple via a partnership that includes a YouTube player on the iPhone and Apple TV, but the financial details are unknown.

[Via Macworld.]

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