It's never been easier for an MMO to promote itself with the growing prevalence of social networking plaforms. Star Wars: The Old Republic, only officially announced this week, has already established a following on Facebook. It's also on the usual suspect MySpace, and you can follow BioWare's frequent Twitter updates on the game. Star Wars: The Old Republic also has a Flickr photostream up and running. BioWare has stated that even more is on the way, with plans for a YouTube Channel as well as Digg and Delicious integration.
It seems that most in-development MMOs are seizing onto the fact that Web 2.0 and all that it brings are crucial to making gamers aware of what they're doing. Is it overkill? You decide. But it should be interesting to see how MMOs leverage social networks as time goes on. A good example of what's possible may very well be what's happening right now in Superstruct, a multiplayer game played out almost entirely over social networks and the web. Interesting times.
|BioWare has finally unveiled Star Wars: The Old Republic, their new MMO! Massively's got you covered on all the details -- from liveblogging the announcement to screenshot galleries and more. Join us in the Galaxy far, far away!