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Reggie: Wii production up; holiday supply might not meet demand ... again

Ross Miller

So sayeth the immortal Pete Burns, "You spin me right round baby, right now, like a record baby, round, round, round, round." In an interview with Los Angeles Times, Nintendo of America President Reggie Fils-Aime has hinted that, yet again, the supply for the Nintendo Wii might not meet the demand this holiday. The Regginator (a nickname noted in the article) said that production is up 33% over last year, from 1.6 million consoles per month to 2.4 million.

We've talked about Wii shortages once or twice before. "One of our competitors' projects," he said (we're thinking he meant Sony), "they will sell 10 million consoles worldwide this year. For us, that's three months of production." By his numbers, it would actually be closer to four months, but when you're dealing with multiples of infinity all day long, math tends to get a little fuzzy.

We still find it hard to believe that there's still potential shortages after 708 days, but the sales numbers seem to suggest scholars will need to create a new number system for sales calculations.

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