Rogers Wireless sold 255,000 iPhones since their introduction in July, and added 191,000 new customers, according to Electronista.
Desjardins Securities analyst Joseph MacKay estimates that Rogers will have to absorb subsidies for all those new customers -- two out of five who bought the iPhone -- adding about C$90 million in costs for the quarter. Over the three-year contract period, however, MacKay figures Rogers will do much better, as the average monthly bill for Rogers customers will be about C$100 (thanks to higher costs for iPhone plans), up from C$74 now.
Since Rogers is the only major GSM carrier in Canada, it said a third of its customers moved from another carrier, or had no mobile service before. Both Bell Canada and Telus had lower new subscriber numbers for the quarter.
Like Verizon in the United States, Bell Canada and Telus are planning on upgrading their networks to LTE, a fourth-generation mobile phone standard that AT&T will also support.