Wrath of the Lich King Launch event last night. There they managed to catch a few moments of conversation with the busy, busy men and asked a few follow-ups on the recently announced paid character customization options the comany has in the works. Essentially, the company views it as another value-added feature along the lines of the paid server transfer or name transfer. The paid character customization options will allow players to go back and tweak choices made at character creation.
The capacity is already in the game to change hair style and color, but Blizzard seems to be implying 'deeper' changes - facial features, skin color, perhaps even gender or race. Despite that, the two company men resisted nailing anything down specifically. The feature, Eurogamer offers, is "more about making changes to decisions made in the past than adding additional options," and isn't intended to be a new microtransactional revenue stream. "The reason for the monetary expense is more of a barrier so that people don't do it every day," Sparks said. Read on into the article for full details.