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Research finds mobile TV as unseductive as ever, though VOD seems interesting

Darren Murph

News flash: mobile TV is not enticing. Like, at all. The viability of watching TV on one's handset has been questioned for years, and now we've got the numbers to prove that interest is waning. Recent research has found that mobile TV adoption sits at just 1% now, and interest in all types of mobile TV is just over 50% of what it was in 2006. The report places the blame on "patchy network coverage, limited channel lineup, poor video quality, excessive prices and a penchant among high-end phone users for business handsets rather than video phones," and we'd certainly have a tough time disagreeing. That being the case, it was still found that 15% of those surveyed on the topic would actually enjoy watching recorded TV shows later on their phone, suggesting that a little bit of choice when it comes to content may not be a bad idea. Rest assured, players in this space are already looking at ways to make it happen, and for those with SlingPlayer, you know all too well what we're getting at.

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