ANOTHER REASON TO GIVE THANKS – A FREE, NEW MOBILE WEB SITE PUTS TIVO
SCHEDULING IN THE PALM OF YOUR HAND, YOUR NEIGHBOR'S HAND, EVERYONE'S
New TiVo Mobile web site allows TV fans to browse, search, discover,
and record television shows on the go, adding another great value to
the already invaluable TiVo service
Alviso, Calif. November 25 - Heading out to holiday dinners, get-away
vacations, or just being away from home no longer means missing out on
your favorite television programming. That's because TiVo Inc.
(NASDAQ: TIVO), the creator of and a leader in television services for
digital video recorders (DVRs) launched TiVo Mobile, a free mobile
phone-optimized Web site that allows subscribers and non-subscribers
alike to browse, search, and discover television shows, regardless of
mobile platform, carrier or browser. The site can be accessed with
any Internet-enabled phone through any network, regardless of carrier,
opening up the service to millions and millions of cell phone owners.
The new mobile site, located at m.tivo.com, lets television fans stay
in touch with their TiVo(R) DVR when they are away from the living
room, giving them the power to schedule recordings directly to their
TiVo box from their mobile phone. TiVo is known for its simple,
intuitive interface, and the TiVo Mobile web site delivers more of the
same. The site is optimized for easy use on a small screen, offering
the exceptional user experience TiVo fans know and love. Site visitors
can search for programs by actor, title, director, and keyword, with
additional functions including Daily Recommendations and Most Popular.
Like TiVo's famous recommendations engine, the TiVo Mobile site
features an "If you like this..." tool to help users find new shows.
"TiVo started out making television a more convenient, personal
experience, and this is the next step to give television lovers total
control over their media. Whether you are standing in line at the bank
or talking about a new show with friends at dinner, you can now find
and record shows whenever, wherever, a perfect tool for everyone,"
said Jim Denney, vice president of product marketing at TiVo Inc.
TiVo subscribers have the option to schedule recordings on their
Series2™ or Series3™ TiVo boxes directly through the site, bringing a
new level of ease to recording TV.
Anyone can browse, search and discover television shows, whether or
not they have a TiVo DVR at home. The TiVo Mobile site extends
on-the-go functionality to a large audience, bringing the freedom of
TiVo scheduling to places it has never been before.
The new application joins an unmatched set of service features
available to TiVo lovers, including content from Amazon Video on
Demand and Jaman, as well as videos from YouTube direct to the TV set.
Coming this December, thousands of movies and TV episodes can be
instantly streamed from Netflix. The new mobile site also nicely
complements remote scheduling through TiVo.com and TiVo Desktop
Software, which allows viewers to transfer their shows to an Apple
iPod, Sony PSP, or other portable players.
M.tivo.com is in beta beginning today and will be available on a wide
scale within a few weeks.
The TiVo Mobile web site was built in conjunction with mobile
application development agency, Mobui Corporation. More information on
Mobui Corporation can be found at http://www.mobui.com.