396% in the UK, and the BDA may be bullish about BD's success in Europe as a whole, but Europeans looking to buy in cheap as we Americans have recently been able to do may be out of luck (for now, at least). According to a new report from Reuters, "a scarcity of cheap Blu-ray players combined with the effects of a recession are expected to delay take-up of the Blu-ray format in Europe." It's suggested that supply issues earlier in the year could mean that those relatively cheap BD decks in the US may not make their way to Europe before the big holiday shopping season. Screen Digest analyst Richard Cooper even went so far as to say that these factors "[could mean that] the format is unlikely to move much beyond the early adopter market this year." Granted, no one really anticipated BD going from niche to mainstream by the time CES 2009 got going, but a scarcity of affordable players sure won't help matters.