Comparing the expansion launches for WoW, EQ2, and LotRO
World of Warcraft's second expansion did pretty well. Like, 2.8 million units in the first 24 hours well. This, we all know. The important question is, what sort of impact did Lich King have on the WoW playerbase? What kind of impact did the expansions for EverQuest 2 (The Shadow Odyssey) and Lord of the Rings Online (Mines of Moria) have on those communities? Thankfully, GamerDNA is doing its level best to answer these sort of weighty questions by datamining the heck out of their userbase. We have some hard-and-fast metrics, as a result, exploring these exact issues.
Lich King's launch, purely from a 'size of the graph bars' perspective, was an unmitigated success. As Sanya puts it, "what we're seeing is the triumph of advertising combined with critical mass. Lich King was promoted harder, louder, and in more places than the other two expansions." Which is not to say that TSO and MoM were failures. In fact, both expansions resulted in some serious bumps for both games. The graphs make it apparent that their success was somewhat mitigated by the almost-simultaneous launch of Lich King, with EQ2 feeling the burn more than LotRO. What will be fascinating to see is how this story pans out months from now, when dedicated players of these other two games have full-force returned after 'completing' the content from WoW's newest expansion. We'll keep you posted.
