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Blizzard deal with in-game ad firm does not mean ads for WoW

Shawn Schuster

Despite a recent multi-year partnership between Massive Inc and Activision/Blizzard, the in-game advertising firm will not be adding in-game advertising to our favorite games. "Massive understands and respects our stance against advertising that might detract from gameplay or offend our players," stated Blizzard COO Paul Sams.

As this story has circulated throughout the last two days, many players got worried that they would soon see Coke ads in Northrend or a Ford banner on Guitar Hero, but that's just not the case. Massive Inc's focus with Activision and Blizzard will mostly be web-based ads and the service, as they team up with video game advertising representation company Intergi to manage these ads. So as the websites will get more annoying, our in-game space is safe... for now.

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