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Nielsen VideoScan High-Def market share for week ending November 30th, 2008

Ben Drawbaugh

After Home Media Magazine took a week off from analyzing the Nielsen VideoScan numbers -- probably due to the short week -- Blu-ray manages to finally do in the last week of November what it did during every week in October: gain double digit market share of the top 20 titles. This was mostly due to Hancock which managed over 14 percent of the market from its standard-def brother. The other big help was from old favorites like Transformers and the latest Indiana movie. In fact the only other new release this week that managed to make the Blu-ray top 20 was Fred Claus at number 15. The very same title was at number 7 on the DVD charts and only gave up about 4 percent of its share to Blu-ray. It's hard to judge how well WALL-E did its first week, but based on its performance this week, we'd assume not very good on Blu-ray. But with all the solid catalog titles like The Shawshank Redemption due next week, we'll go out on a limb and predict that Blu-ray will stay over 10 percent, and just watch out the for the week after where we expect The Dark Knight to bring Blu-ray to new heights.

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