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iPod touch ad puts a new slant on things

Robert Palmer

TBWA/Media Arts Lab created a spiffy new online ad for the iPod touch: it plays around with objects on the Yahoo! Games page as the ad plays. It's not unlike the Nintendo "Wario Land" YouTube video that has the same effect.

AdAge notes that Apple has been clever about creating media-rich online advertising, including the New York Times ads that interact with each other, even though they're in different units.

[Via Macenstein.]

Engadget’s parent company, Verizon, now owns Yahoo. Engadget remains editorially independent.

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