Ritz Camera Super Z Battery Introduces PowerGenix's AA Nickel-Zinc Technology
Leading retail chain selects high performance Nickel-Zinc batteries to deliver power
Irvine, Calif. – December 16, 2008 – Ritz Camera, the nation's largest retail camera and
photo chain, today announced the introduction of Quantaray Super Z, a Nickel-Zinc
(NiZn) AA rechargeable battery and charger set. Ritz's Super Z batteries provide greater
power for today's high drain consumer electronics, enabling superior camera
performance compared to existing rechargeable batteries. San Diego-based PowerGenix,
developer and manufacturer of nontoxic, high performance NiZn rechargeable
technology will supply the batteries to Ritz.
Despite rapid innovation in the capabilities of portable electronics, until recently,
progress has been slow to develop batteries able to meet the demand of these power-
hungry devices. With advanced NiZn performance, the Super Z has been introduced by
Ritz Camera to fulfill the growing needs of high drain digital cameras and accessories.
By delivering a higher voltage than existing rechargeable cells, cameras equipped with
NiZn cells benefit from brighter flash, shorter flash recovery time, and more shots per
"Quantaray Super Z batteries exemplify Ritz's commitment to providing customers with
innovative, world-class products. Responding to the demand for better battery
performance, we've selected state-of-the-art Nickel-Zinc technology to deliver the
advanced power required of today's camera and photo electronics," said Ritz Camera
CEO David Ritz. "With greater power for better camera performance coupled with easy
recharge and operation, Super Z means you'll never miss the shot.
Committed to protecting the environment, Ritz Camera is an active member in the
Rechargeable Battery Recycling Corporation's (RBRC) Call2Recycle program for the
collection and proper disposal of rechargeable batteries. Earlier this year, PowerGenix's
NiZn technology was certified by the RBRC for collection and recycling, becoming only
the fifth rechargeable chemistry recognized by the program. Further amplifying Ritz's
environmental efforts, PowerGenix's NiZn batteries contain no toxic heavy metals such
as lead, cadmium or mercury and are the most recyclable rechargeable chemistry on the
"With the Super Z, Ritz Camera has taken great strides to present their customers with
high quality, eco-friendly power solutions, and in the process positioned themselves at
the cutting-edge of a changing marketplace" said Dan Squiller, CEO of PowerGenix.
"As the pioneer in Nickel-Zinc technology, PowerGenix is providing Ritz with the latest
in battery innovation, delivering performance at the pinnacle of consumer rechargeable
Quantaray Super Z will be available both in Ritz retail locations and through their online
store at www.ritzcamera.com.