EA caught, hand slapped for using Xbox 360 footage in Wii commercial
EA has been asked to pull advertisements for the Nintendo Wii version of Tiger Woods PGA Tour 09 by UK's Advertising Standards Authority (ASA) for images the agency claim are "misleading" to consumers. The ad in question showcases Tiger Woods swinging a Wii Remote (WiiMote?) against game footage complaints to the ASA allege are from the Xbox 360 version of the game.
EA has since admitted the ad does include Xbox 360 footage instead of visuals from the Nintendo Wii but claim the decision was made because the Wii footage wouldn't be of "broadcast quality." Unfortunately for EA that excuse didn't make it to the green. "Because viewers would not be able to achieve the graphical quality shown in the ad on a Wii console, we concluded that the ad was misleading," the ASA commented. Strike three, you're outta here EA! Wait, that wasn't a Golf term. Was it?
[via Joystiq]
