This may not seem like much, but from an industry prospective, it has the potential to be huge. Analog Devices has just whipped up the industry's first Deep Color HDMI transmitter "to integrate a CEC (consumer electronic control) controller and buffer for high-definition audio / video devices." The Advantiv ADV7510 keeps all of the essentials on a single chip, removing the need for a separate CEC controller. The end result? A certification process that's much shorter, enabling manufacturers to get Blu-ray players, DVD players, receivers, etc. out to market faster. The best part is that said chip is available as we speak in production quantities, so we fully expect deck makers to hop on this and erase one more excuse from their delay board.