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Redbox CEO talks up DVD rental business, streaming competitors

Darren Murph

Redbox -- the outfit that makes its ends by offering consumers $1 DVD / Blu-ray rentals in kiosk stations positioned at grocery stores, Walmarts and other retail outlets -- has let its CEO out of the corner office long enough to speak with VideoBusiness. With B&M rental outlets feeling the pain from by-mail / online alternatives, VB questioned whether Redbox's business model was viable. Gregg Kaplan noted that the model was indeed viable and profitable, harping on the fact that many families are redirecting out-of-home entertainment dollars to at-home entertainment. He's also publicly confident that the business will continue growing "at a brisk pace," and given that its market share currently sits at just 5% to 10%, it definitely has the room to grow. We have to say, Redbox has it pretty good. While many are too lazy to make a trip to the video store, it's actually convenient to grab a flick while you're out grabbing produce; hit the read link for the full interview.

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