Let's just get this out of the way: NEC Electronics' magnetic flip flop isn't at all what you think it is. Well, if you're thinking that you can rock these on your soles in the summertime, anyway. Rather, the nonvolatile magnetic flip flop demonstration proves that handhelds of the future could eventually be made to boot up faster and retain data even when completely powered off. The secret here is the ability for these system-on-chips to survive on zero power when in a standby state, enabling them to draw less energy in the devices they're in. Better still, the accompanying MRAM also doesn't require power, and the "unlimited write endurance" should theoretically mean that you can use your future handheld for practically ever. Sweet -- 'cause you'd totally do that if given the chance.