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Nielsen VideoScan High-Def market share for week ending January 4th, 2009

Ben Drawbaugh

The fourth quarter was very good to Blu-ray and from the looks of this, the so called fifth quarter is going to be even better. According to the Nielsen VideoScan numbers, courtesy of Home Media Magazine, the market share of the top 20 titles for Blu-ray set a new record at 16 percent -- previous record was 14 percent the week The Dark Knight was released. The real encouraging part of these numbers though is the fact that only one new release made the top 10 (Eagle Eye), while the rest were more than likely new Blu-ray owners burning through their gift cards. Of course this begs the question of what will happen after the gift cards run out, but we believe that once you go Blu it's nearly impossible to go back to DVD.

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