Activision-Blizzard exec Mike Griffith also made a showing at last week's CES, crowing about an industry that he and his company are heading towards the top of. He said to a crowd there that videogames would "eclipse" "movies, recorded music and TV" as forms of entertainment in the future. He claimed that media such as films and music were passive, and that games are moving ever closer to becoming "a legitimate story-telling medium that rivals feature films."
Which all seems true, except that it's coming from someone who stands to make a lot of money off of just that happening. Still, for all of the bluster of Activision-Blizzard's hotshots, they've got a few of the most popular franchises in gaming behind them -- Blizzard (of course), the Call of Duty franchise, and Guitar Hero, which has made over a billion dollars for Activision. Especially in a time of declining CD sales, Griffith's words ring truer than ever.
But let's not forget, of course, that you can't have great stories without great storytellers, and the folks at Blizzard are definitely that. For all of Activision's bragging, they can't forget that these franchises, all of them, came from strong and talented studios -- Call of Duty was crafted by Infinity Ward, Guitar Hero by Harmonix, and obviously all of Blizzard's properties were put together by the company formerly known as Silicon and Synapse. Griffith can brag that his media is taking over the world, but we hope Activision doesn't forget who helped them get there.