Make no mistake, we have all ideas that Julius Genachowski is very much concerned with cable pricing, but according to analysts, putting pressure on operators isn't apt to be his focus. Jules, as he's known around the Engadget offices, is expected to be named the next chairman of the Federal Communications Commission. His primary concern? Network neutrality. As with most things in politics, the appointment is likely to be a double-edged sword for consumers; on one hand, we'll greatly benefit from a higher-up pushing open internet development and increased deployment, but on the other, we can pretty much kiss any faint hopes of à la carte pay-TV arrangements goodbye. Of course, before he tackles any of that, he'll first have to deal with the impending digital TV transition, which should be immensely riveting to watch from the sidelines.